i’m kinda back on schedule this week.
even though guide for the newbie book blogger is supposed to be a “weekly” feature, um that didn’t happen last week. BUT WE’RE BACK. maybe don’t expect this series EVERY week?? just most weeks?today i’m tackling a topic maybe less exciting than arcs or blog design but EQUALLY IMPORTANT. i don’t think that blogging voice is talked about enough in the community for how important and influential it is.
the tips in this post might be a little less concrete than those in my last two posts, but hopefully they help you newbies our there? hopefully.
what is “blogging voice”?
your blogging voice is the way that you communicate with your viewers. it showcases your personality and maybe even keeps readers hooked. if blog design is what brings viewers to your blog in the first place, it’s blogging voice that keeps them coming back. along with your blog design, your blogging voice is what really distinguishes your blog. it is your posts that people come to your blog for, right?
blogging voice is what makes a reader feel as if they really know the author of a blog. it’s personal enough that it creates a connection between author and reader. it’s the tone you write your posts in that adds to a blog’s overall aesthetic and general feel.
find a voice that feels natural and don’t try to force it.
my main philosophy is that you have to try super hard to stay in your blogging voice, then you probably haven’t found the right blogging voice yet. the fact that you’re trying too hard will come across in your writing, and your readers will maybe even see you as being less genuine if you’re really unlucky.
Exhibit A: my first few blog posts. i tried way too hard to be funny and you can tell.
i would say that my blogging voice is fairly straightforward with some dry humor, sass, and rambly elements mixed in. this is what feels natural to me. there are days when i add more humor to my posts and days when i feel like being analytical and more serious (usually this is the case with my book reviews). but in general, i think i’ve gotten my blogging voice kinda constant?? well, at least i’ve accepted that i’m not really traditionally funny.
it’s ok if you can’t find it at first.
once upon a time, when i was a brand new blogger, my blogging voice changed every other post, and it was really really bad. i struggled to find a blogging voice that both sounded like me and matched the overall feeling that i want people to have when they visit my blog. and that’s totally fine. you’re a new blogger: no one expects you to have everything together within your first week. developing your blog and your voice is a process that takes a long while, and honestly? it never stops, even when you’re six months or a year or even more into blogging. improvement is continual.
so experiment a little in the beginning. find a voice that is comfortable for you to use AND attracts readers. try a more humorous voice and one that’s a little more serious. find one that you can write A LOT in without getting too too tired of yourself.*
buuut when you find your perfect blogging voice, try to keep it as constant as possible. changing your blogging voice is like changing your branding: it’s ok every once in awhile, but if you do it every single week, you’re going to confuse people and they might think, “um who the heck is this person and why am i following them??”
sometimes, tweaking your blogging voice is necessary to change things up and shake up the inspiration bucket, but try to keep it as constant as possible!
*but let’s be honest: we all get tired of ourselves at some point.
it’s better to try to be unique than to try to copy, even if copying seems like the easier option.
because that’s kind of the point of your blogging voice: to distinguish YOU from all of the other book bloggers out there as best you can. if you try to copy another blogger’s voice a) it’ll probably sound forced, b) if they’re a popular blogger, people will probably be able to tell you’re copying, and c) there are SO MANY blogs out there and your best chance of being discovered will come out of doing something a little different, rather than copying and conforming.
maybe find yourself a signature “thing” that will make people know that you’re the one writing! for example, Cait @ Paper Fury’s main ambition in life is to become an author and eat cake, May @ Forever and Everly has established herself as The Mango Queen, and Ilsa @ A Whisper of Ink looovees ice cream and penguins.
um i don’t really have “a thing.” i guess i use the phrase “human bean” fairly often, but i’m still trying to figure out what i should be known by?? suggestions??
bonus: stylizing your text can add to your blogging voice!!
as i said in my blog design post, adding bold, italics,
strikethrough, and large text can really make a difference in how your posts are read and perceived. sometimes these stylistic choices can make as much of an impact as your words themselves in the way that they draw the eye. also: gifs. add them. they’re fun to look at.